One of the best ways for consultants to add revenue to their businesses is by selling information. There are many different ways to do it, but dipping your toes into the world of online info products can be highly lucrative for most consultants and freelancers.
Creating online products and selling information directly to people who need it and are willing to pay to access the information is a great way to grow your consulting business. Doing so will provide you with added revenue streams and will likewise help you grow your consulting business.
What Do We Mean By “Info Products?”
Selling information is a method that many consultants, freelancers, and entrepreneurs use to generate income. Everyone can use this method, whether you're a freelance writer who can teach people how to write better or a social media consultant who can show small businesspeople how to sell more products online via social networks.
The term “info products” refers to e-books, audio recordings, video recordings, and other digital media that provide knowledge and resources to help people solve their problems and / or achieve their goals.
Writing an e-book is probably the most common way to make money selling information online. In 2020 alone, 191 million ebooks were purchased in the United States, showing how popular this type of info product is. By capitalizing on this trend of consuming digital information, consultants and freelancers can easily start selling information in their businesses.
Other popular types of information products include online classes and webinars. Consultants can easily create online training programs and interactive classes that teach other people how to achieve the same results that the consultant achieves for clients. For example, a consultant that shows clients how to design better marketing materials can create a class that focuses on marketing design. Selling information is perfect for consultants because as a consultant, you are already an expert in something – and online tools make it easier than ever to package that expertise into evergreen info products that you can sell on your own website and to your own e-mail list.
Why Info Products Are Perfect For Consultants
There are several advantages to selling information in your consulting business:
- Info products cost less than your services and allow you to reach a wider audience that might not otherwise be able to afford your one-on-one consulting and coaching programs
- Modern tools make creating info products simpler than ever – you already have the knowledge, now you just need to package it and sell it to your audience
- The info products you create can will become passive income streams where you do the work once and then receive income for many years to come… meaning that you can create the e-books, classes, and webinars once and sell them over and over again.
3 Key Tips for Selling Information Products in Your Business
As you create info products for your consulting or freelance business, keep these 3 key tips in mind:
#1: Make Them Evergreen
Do your best to make sure that your info products are “evergreen”, which means that they never go out of date and cover topics which are always in demand. If you don't create evergreen products, you'll end up in a constant loop of needing to create new products every month or every year. Instead, focus on selling information that will always be relevant for your audience.
#2: Sell To Your Own List
The best way to successfully sell info products is to build an e-mail list of people who are interested in your area of expertise and then sell your products directly to that list. You can learn more about how to build your e-mail list by reading How to Build a Bigger E-Mail List for Your Business. Selling information is all about marketing – anyone can create classes, webinars, and e-books, but the real trick is knowing how to get people to buy them. The single best way to do this is by growing your e-mail list, communicating with them on a regular basis, and then selling them the products you create.
#3: Offer Amazing Value
If you want to succeed with selling information, you have to continuously over-deliver. The consultants who sell the most info products pack so much in to each item that people can’t believe they are not charging more for the product. Be sure to include bonus items, special add-ons, free templates, extra tools, etc. with every info product you offer.