You’ve got a consulting website. It looks good, you update it regularly. You’re using it to collect e-mail addresses so you can stay in touch with prospective clients. So far, so good.
But you’ve got a dilemma. What’s the true purpose of your consulting website? Is it to find more clients, or to generate more revenue? You may say, “What’s the difference? When I use my consulting website to find more clients, it generates more revenue!”
Of course, that’s true… but if you’re solely focused on finding more clients, you’re missing out on some of the biggest opportunities your consulting website offers.
Build Your Consulting Website with Purpose
Before we talk about the different possible revenue streams for your consulting website, it’s important to remember that you need to design your consulting website with purpose. The first time I launched a consulting business, I threw up a website without much thought. Sure, it looked nice… but I only put it up because I knew I needed a website, and I figured it could help me market my business.
I didn’t realize that I needed to put some thought into my website. In fact, my first website didn’t even include a way for people to give me their e-mail addresses and sign-up for my e-mail newsletter. (Now I know that collecting e-mail addresses is the #1 goal for any good consulting website).
So know this: before you throw a consulting website up on the Internet and hope for the best, you need to think through the options and design your site with purpose. This means that you need to understand the different revenue streams available to you.
Understand the Different Revenue Streams Available to You
As a consultant, you have a number of different revenue streams available to you. Of course, your primary revenue stream, at least at the outset, will be revenue from clients. This includes project fees, retainers, and hourly fees you charge in return for your consulting work.
You may also have speaking fees and revenue you generate from leading seminars or other in-person training programs.
When it comes to your consulting website, you also have a number of other revenue opportunities: online classes, webinars, e-books, membership programs, and even advertising revenue from products and services in your niche.
Because there are so many revenue streams available to you, the question of more clients vs. more revenue is very important. If you’re designing your consulting website solely to generate more clients, you’ll miss out on all of the income available to you from these other revenue streams.
The good news is that you can design your website to both generate new leads for your work (new clients) and to generate passive income through classes, webinars, and advertising revenue. That’s what I have done very successfully on all of my consulting websites, and you can too.
Building E-Mail Sales Funnels on Your Consulting Website
The best way to generate new clients AND new passive income revenue on your consulting website is to build e-mail sales funnels. As I said earlier, the number one goal for your website MUST be to collect e-mail addresses from your visitors. You can do this by offering them a free information product to download when they sign-up (e.g. an e-book, webinar, class, or other valuable item).
Once they give you their e-mail address, your jobs is to present them with a sales funnel that offers them two types of opportunities:
First, the opportunity to purchase training programs, e-books, classes, and other info-products from your company that will show them how to reach their goals…
And second, the opportunity to work directly with you, on a consulting or coaching basis, to achieve massive success.
Both of these opportunities work together. Both of them are a chance for people to achieve success… either by learning how to do something themselves (through your info-products), or the chance to have it done for them (by hiring you as a consultant). And both of them can be sold directly from your consulting website
Have a Diversified Revenue Strategy for Your Website
Don’t limit your consulting website to just one revenue stream. If you want to build a growing business… one that can not only bring in significant revenue, but can also be sold for six- or seven-figures in the future… you need to build a website that has a diversified revenue strategy.
This means you need to build an online presence that focuses on both finding new clients and selling information products that you create. The key to both is using your consulting website to collect e-mail addresses and then staying in touch with your e-mail list to sell both consulting services as well as e-books, webinars, and classes to your audience.