When you’re selling a webinar or online class, the first thing your customers will see is your title. If the title of the class or webinar isn’t compelling enough, your customers won’t read the rest of your sales copy, and thus they’ll never buy what you are selling.
Creating a great title is both an art and a science. In this article, I’m going to teach you three basic principles for writing great titles (that’s the science) and then give you 21 title templates you can play around (that’s the art).
Ultimately, the best thing you can do is come up with a couple of different titles and then test them to see which performs best. You can use A/B testing, a survey of your audience, or even just ask a few friends and colleagues who fit your target demographic which title is more likely to get them to buy.
3 Principles for Writing Great Titles
As you create a title for a new webinar or online class, keep these three key principles in mind:
#1: Make People Stop in their Tracks
Great titles make your target audience stop in their tracks and take notice. This is similar to the concept of creating a “pattern interrupt” with your sales headlines. When you’re writing a title, you want to be able to break through the clutter so that when your target customer sees the title it gets them excited enough or interested enough to stop.
Who is your target audience / who are you selling to? What would get them excited enough to stop, take out their wallet, and buy your webinar or class?
#2: Make an Easily Understandable Promise
Did you ever notice how many webinar and class titles start with the words, “How to…”? Titles like these work because they are making an easily understandable promise. They are promising people that if they pay for the class or webinar, then by the end they will know how to do something particular. If I take a class called How to Write a Book in 30 Days, that’s an easily understandable promise.
There are lots of other ways to make promises like these with your titles. For example, a class called “50 Ways to Make Money Selling Lemonade” is promising that by the end, I’ll know 50 ways to put money in the bank with my lemonade business. A webinar called “Step-by-Step to $1 Million” is promising to show me a step-by-step plan to making a million dollars.
What exactly are you going to show people how to do in your class or webinar? What promise can you make that will encourage people to buy? Is your promise clear and easily understandable?
#3: Usually, Mid-Length Titles Work Best
Generally speaking, mid-length titles (5-15 words) work best. They are long enough to capture people’s attention, but short enough to look easy to read and not turn people off.
For example, let’s say you are creating a class to teach people how to write better customer newsletters.
You could call your class: Create Better Newsletters. That might work, but it’s not really brandable, doesn’t make a real impression with your customers. It’s simply too short.
You could call your class: How to Create, Design, Write, and Send Customer Newsletters that Help You Sell More to Your Target Customer. That certainly is understandable and explains everything you are going to teach your students, but it’s so long that it is unwieldy and discourages people from even reading the full title.
In my experience, the best title would be a mid-length title… something like: How to Create More Profitable Customer Newsletters. That title explains the promise of your class, without being overwhelming.
As a side note, if you create a mid-length title but you feel like it doesn’t convey everything you want to convey, you can always include a subtitle. For example:
How to Create More Profitable Customer Newsletters: Design for Your Target Audience
21 Title Templates for Your Webinar or Class
Ok, now that you know the basics of creating great titles for your webinars and online classes, I want to leave you with 21 title templates that you can use or modify for your next info-product. Some may work for your situation, others may not, but hopefully, they’ll give you some ideas as you create a winning title for your product.
How to _______
The Expert’s Guide to _______
The _______ Masterclass
The Step-by-Step System to _______
10 Ways to _______
4 Rules for _______
Quick and Easy Ways to _______
The _______ Super System
8 Things Every _______ Should Know About _______
The Secrets of Successful _______
The Insider’s Guide to _______
7 Myths About _______
10 Secrets Every _______ Should Know About _______
How I _______ and You Can Too!
The Proven Way to _______
The Complete Guide to _______
The _______ Blueprint
The _______ Formula
How to Go from _______ to _______
The Secrets of the World’s Most Successful _______
10 Steps to _______